What is virtual scenography?
It is an imaginary online 360 space, both immersive and interactive,
that is, to be more concrete, in which you can walk around and “play”.
The best-known version of this type of visit, which you have certainly already experienced, is Google Street View! You can walk the streets of any city in the world from your couch. In this case, we capture a real environment using 360° panoramic photos. This technique is developing more and more for visiting real estate and museums in particular. But here, we will mainly talk about imaginary visits, designed from invented 3D settings. The principle is the same, but this time, we are evolving in a completely invented universe. Whether for a shop, a gallery or a museum, the virtual tour allows you to tell the craziest stories, to provide emotions and to free yourself from physical or even economic constraints.
Discover our services
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For a young brand that doesn't have the money for a real store, but wants to share its world.
For an established brand that wants to offer an original online experience: birthday, launch, Christmas, etc.
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For a museum or gallery that wants to reach new visitors: younger and/or international.
To enhance your collections, particularly small, fragile objects that sit in storage.
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To train your employees.
For team building
To tell stories to your customers.
virtual projects
Virtual Forum “Enjoy”
Peclers Paris x Maison & Objet
Fan virtual museum
Atelier Anne Hoguet
Christmas digital pop up store
Holissence
Jewelry 360 immersive e-shop
JEM project
“Very Peri” immersive gallery
Project
Interactive greetings card
2021
Immersive experience “sur la plage abandonnée”
Projet
Virtual art gallery
1970’ style photo exhibition
E-learning module with VR headset
SNCF
Benefits
EXPERIENTIAL
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Do you want to share more than just a product page?
The immersive store is a powerful way to immerse the visitor in your world. An environment in line with your brand DNA and value-added content allows you to make an impression.
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Do you want to offer your customers an online experience?
The virtual e-shop allows you to create a connection, an attachment with them, thanks to the immersive, interactive and surprising visit.
INNOVATIVE
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Do you want to break away from the traditional e-shop model, invented almost thirty years ago?
Immersive e-commerce allows you to combine the best of the real and the virtual, by recreating an imaginary place to present your products, almost like a real store.
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Is your market saturated?
The virtual store, still rare, is a good way to stand out from your competitors.
In addition, it can constitute a new sales channel and can convert more than a traditional e-shop.
ACCESSIBLE
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You don’t (yet) have the means to open a physical boutique or pop-up store?
The immersive e-shop is a first step, more economical than a real store, which will allow you to immerse customers in your world.
Our template formula makes it possible to further optimize costs, by capitalizing on an existing model.
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Unlike a physical location, the virtual format allows you to reach any audience, at any time of the day or night, wherever they are.
Want a demo ?
The notion of a virtual tour still remains vague for you? Or on the contrary, you already have lots of desires, and you want to launch a project? Let's discuss it by video.
FAQ
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An immersive e-shop, also called a virtual store or experiential online store, is an e-commerce site that uses virtual reality to immerse the customer in an atmosphere and offer them a more engaging purchasing experience.
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Obviously, virtual stores require more advanced and expensive technologies than a traditional e-commerce site.
This is why Wndersquare offers templates, pre-designed models with different atmospheres, allowing you to optimize development costs for 3D space modeling.
Costs will then increase depending on the options added to a project, such as gamification, videos, chat, etc.
You obviously also have the possibility of requesting a tailor-made creation, perfectly matching your brand DNA. In this case, indeed, the price can be much higher.
However, the positive impact on customer experience and brand perception can justify this additional investment.
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Immersive e-shops are particularly suitable for products and brands with a coherent universe, such as jewelry, perfumes, cosmetics, wines and spirits, furniture and lifestyle.
Indeed, beyond a presentation of products, the virtual store allows you to accentuate brand storytelling: video interview with the founder, behind the scenes of production, etc.
However, they can be used for any type of product to provide a more immersive shopping experience.
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Thanks to the more engaging experience, it can actually increase sales, but as part of a more global strategy.
If no communication action is taken upstream, conversion may not be achieved.
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For an even more immersive experience, the customer can use a virtual reality headset if desired.
However, my bias is precisely to reduce as much as possible the obstacles that the visitor could have: therefore, a priori, no equipment necessary, no need for connection like on a metaverse, etc.
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It is difficult to give precise information because many factors come into play.
It consumes far fewer resources than a physical store (construction materials, energy consumption, transport of goods, employee and customer travel, waste, etc.), while on the immersive store side we will be satisfied with the energy of the servers and only the transport of the chosen product.
On the other hand, it will require more energy than a standard e-commerce site, but will undoubtedly minimize returns, thanks to the customer experience.